As the CEO of Gotelee Solicitors, I am excited about this one for loads of reasons.
First, it tries to break the mould of the conventional law firm web site. Quirky home page, muted colours, underlying architecture which makes for very easy upgrading. A determination to bring a smile to the user’s face – yes, even when on a law firm web site.
Second, it tries to help the enquirer find out the answer to their question posed in their language. How? By using the search bar in the middle of the home page! So all the usual drop down menus using lawyers’ language but also introducing a new way using the clients’ own words. A powerful tool and ideal for those who are unsure of what to ask. We say, ‘ in your own words’!
Third is a work in progress. A wholesale rewrite of the subject pages to allow the client to find what level of detail they need. All too often the typical law firm web site takes visitors directly to the deep technical detail via heavy use of the first person pronoun and how clever the people are. The new Gotelee site will offer a layering for those who want different degrees of information. Much work to do but the aim is solving people’s problems of the law by first solving how they reach the right question to ask and the right person to answer it.
Watch this space for a lively and readable website.