Research by the Department of Transport has highlighted the dangers of driving on country roads and the disproportionate number of injuries and fatalities caused by Road Traffic accidents in rural areas.
The report by the Department for Transport finds that deaths are disproportionately likely to occur on rural roads. In the last year they carried 53 percent of traffic, but accounted for almost two thirds of all road deaths. In 2013, the total number of road deaths in Great Britain decreased by two percent on the previous year, but the number of deaths on rural roads was up by almost three percent.
Launching a new public awareness campaign, road safety minister Robert Goodwill said: “I want the public to understand these risks and adapt their driving to the conditions they face. We are urging drivers to read the road ahead, select a safe speed and brake before the bend.”
The Department for Transport road safety campaign ‘THINK!’ has launched a new advert to illustrate the unseen hazards on rural roads where, on average, three deaths happen every day.
Young people are one of the groups most at risk on rural roads, with 17-24 year-olds accounting for a quarter of all those killed and seriously injured.
The government says its findings suggest many drivers are failing to anticipate dangers on the road ahead.
It found that its research mirrored newly published casualty statistics which showed that the most commonly reported contributory factor to being killed or seriously injured on country roads was motorists losing control, often because they were driving too fast for the conditions.
The campaign is backed by British Touring Car Championship driver James Cole. “Being a responsible driver, I try to anticipate hidden hazards and brake before the bend, and this is critical on country roads – you just don’t know what’s around the next corner,” he said.
Gotelee solicitors are based in the heart of the community and understand very well the local roads, the majority of which are country lanes. We support the THINK! Campaign to try and reduce the number of accidents on the roads of Suffolk and countrywide.
If you have been involved in an accident that was not your fault contact us for advice on 01473 211121 or firstname.lastname@example.org