It’s more than half a century since the first ever drink-driving television advert aired in the UK.
On 7 November 1964, a black and white commercial flickered on to screens across Britain, urging the nation’s drivers not to get behind the wheel after consuming alcohol.
At that time, thousands of motorists would still regularly down ‘one for the road’ – but with the number of deaths steadily increasing, the Ministry of Transport commissioned a 40-second film in a bid to change people’s attitudes to drink-driving.
More than 50 years on and the cultural perception has well and truly shifted. Driving while over the limit is now seen as taboo. And rightly so.
All of that is not to say the problem has been completely fixed.
According to Suffolk Police figures, in the first 10 months of this year 498 drivers arrested on drink-driving related offences were subsequently charged. In 2015 a total of 613 motorists appeared before the county’s courts.
With the festive season almost upon us, Suffolk Constabulary has launched its annual Christmas anti-drink drive campaign, supported by the Ipswich Star, which is pledging to name and shame those who are convicted.
Officers are warning motorists who flout the law that they face losing their licence, livelihood and potentially their liberty or life.
December’s month-long operation against driving under the influence of drink or drugs will see officers carrying out extra patrols and roadside checks. Any driver who is stopped due to concerns over the manner of their driving, a vehicle defect or is involved in a collision will be breathalysed.
Chief Inspector Kris Barnard, head of the joint Roads Policing and Firearms Operations Unit, said: “Drink-driving has become socially unacceptable – more so now than ever – and that’s why we will often receive phone calls from members of the public reporting suspected drink-drivers.”
How can Gotelee help?
The message from police is simple: don’t take the risk.
However, sometimes mistakes are made – and if they are, you need expert legal advice and representation as quickly as possible.
Gotelee Solicitors, with offices in Ipswich, Felixstowe, Hadleigh, Woodbridge and Melton, act for anyone in any walk of life who is being investigated. We will find assess your case, advise you and represent you if the matter goes to court.
To find out more about how we can help you, contact us on 01473 298141.